In the latest edition of the Wrestling Observer Newsletter (subscription required), Dave Meltzer reports that UFC 125 drew between 270,000-300,000 buys on pay-per-view for a card headlined by a UFC lightweight championship bout between Frankie Edgar and Gray Maynard. Meltzer reports it is the lowest pay-per-view number for a UFC title fight in "about five years."
In the arena, Frankie Edgar vs. Gray Maynard all night just didn't feel like a main event until the match started. Then it did, but that's because it was an awesome fight, not because people were jacked to see it going in. It looks like the day did them no favors. Historically, when you run a holiday event, it usually does better than usual if it's a great card. But if it's not a great card, being on a holiday works against you, particularly since that day is associated with football. Again, I wouldn't overreact to this number because the fact was neither Edgar or Maynard were over at all to the public (they probably are now more because of the fight, but how much is anyone's guess) and it was not the right show for the date, but that's nobody's fault, just how the cards fell. When you run as many shows as they do, there are going to be good ones and bad ones and only a few expected this to be one of the good ones.
He also notes the difference between Edgar and former champion B.J. Penn as a pay-per-view drawing card is "wider than the Grand Canyon."
The usual strong markets were again the strongest:
The strongest markets look to have been Las Vegas, Calgary, Toronto, Seattle, Los Angeles, San Francisco, Honolulu, San Diego, Denver, Phoenix, Cleveland, Winnipeg, Halifax, Edmonton, Vancouver, Ottawa plus Australia continues to pick up.