LOS ANGELES, April 23, 2010 - Shine International today announced it has sold Pan-Asian rights for STRIKEFORCE®, one of the world's leading mixed martial arts (MMA) promotions, to Tiger Gate Entertainment. The Lionsgate and Saban Capital-owned broadcaster will launch the show via its KIX action channel across Asian territories, including, Indonesia, Hong Kong, Singapore, Thailand, Philippines, Vietnam, Malaysia and India. The deal also includes Pay Per View rights in HD. With MMA quickly becoming a global phenomenon, Shine International has now sold STRIKEFORCE's library programming in 14 markets across Europe, Australia, Latin America and Asia.
"It was important for us to find the right partner in Asia to continue to build the STRIKEFORCE franchise, and we've found that in Tiger Gate, a like-minded company. We're excited to see STRIKEFORCE enter another important market as the brand continues to grow globally," said Chris Grant, President of Shine International.
"STRIKEFORCE is completely on-brand with our programming vision for KIX. The timing of the deal is also fortuitous, as the demand for this specific genre continues to escalate. Given the focus KIX will bring to the world of MMA, we anticipate the STRIKEFORCE brand exploding throughout the Asian territories," adds Paul Presburger, Head of Business Affairs of Tiger Gate.
The STRIKEFORCE® library of programming includes 30 episodes and 56 hours of fights that have aired on NBC and Showtime, respectively. Internationally distributed content includes upcoming live fights through February 2012 as well as STRIKEFORCE Challengers fights, pitting STRIKEFORCE up-and-comers against each other. After signing a landmark deal to air live events on SHOWTIME earlier this year, STRIKEFORCE earned the premium network its highest MMA rating ever on August 15, 2009 with "Carano vs. Cyborg."
About Shine International
Shine International is the sales and distribution arm of the Shine Group, a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Shine International distributes programming from the growing library of programming of the Shine Group, including Reveille, Kudos, Dragonfly, Princess Productions and Metronome, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries worldwide.