From Sun Media's Scrapyard:
"You never know, anything is possible," said White when asked if he’d consider hosting an event or two in a ring under the Pride brand.
"For its time slot on Friday night, the first episode pulled a good rating so we’re excited about that. We’re hoping that series will continue to do well."
The UFC purchased Pride — considered by some the only real competitor to the UFC — in 2007 but was met with a hostile business climate in Japan when it tried to run the promotion. The promotion closed its offices in Japan in late 2007 and its stable of fighters were either signed to the UFC or dismissed outright.
"I don’t want to say the Pride name is dead. It’s still a strong powerful brand. But the reality is that us running Pride in Japan, that completely fell apart."
That's UFC President Dana White speaking about a possible revival of PRIDE FC. The Japanese promotion that the UFC took over in 2007, only later to disband it and take the majority of the best fighters over the the UFC brand. I'm not buying it. Zuffa has the WEC, which they don't promote well at all, yet they would revive something like PRIDE? That don't even have enough fighters under contract to run the UFC, WEC, and PRIDE with all of them being separate promotions.