As reported earlier today by Kevin Iole of Yahoo! Sports on Lights Out Radio, the Ultimate Fighting Championship and Affliction have come to a deal which will see Affliction return to the Octagon.
Dann Stupp at MMAJunkie.com has the scoop:
Affliction, which launched a fight series in 2008 after it was banned as a UFC sponsor, today canceled its latest show, "Affliction: Trilogy," which was scheduled for Aug. 1 in California.
As expected, Affliction will no longer promote MMA shows and instead will return to the UFC octagon as an officially approved sponsor.
"We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the octagon wearing the Affliction brands," UFC president Dana White stated. "Affliction is an innovator of mixing fashion with this sport, and we are looking forward to working together to promote the sport."
"Our brand is synonymous with the 'Live Fast' approach to life, and UFC is the perfect venue for us to market our brand," Affliction co-founder Eric Foss stated. "We have come to an agreement with the UFC, which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights."