MMAJunkie.com is reporting that the suits at Zuffa have scored a potentially important television contract in China. This might not seem like a major deal right now, but it could potentially pave the wave for the UFC to build some serious brand recognition Asia and help seriously bolster the fledgling MMA scene in China. This appears to be a smart play by Zuffa.
"Inner Mongolia Television, known as NMTV, is available in 80 million households with the potential to reach 240 million viewers throughout all provinces of China, according to today's announcement."
"Obviously, China is a huge market, and the Chinese understand the martial arts probably better than anyone else in the world," UFC President Dana White stated. "It's a no-brainer that UFC programming will be appreciated in China and will become a big hit for the NMTV network."
Someone tell Bruce Buffer to brush up on his Mandarin quickly. (He killed me with that German ring announcing at UFC 99)