UFC UK Division President Marshall Zelaznik speaks to Fighters Only:
“We have weekly calls internationally and that is on our agenda every week, the development of WEC as an international brand.,“ said Zelaznik. “So as we develop that brand for TV here, you can expect us to bring that show around internationally, to the UK and other places.
He added that the UK‘s deep lighter weight talent pool is a factor “and we also think that the MMA we present via the UFC and WEC is the best representation of the sport you can get”.
So they want to expand the WEC internationally with very little name brand recognition, and a small amount of fighters to market/promote? I don't see it. Talk to me...
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