From my inbox:
LAS VEGAS (October 21, 2009) – XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC), brings legendary fighter Wanderlei Silva to New York City on Sunday, Oct. 25. Silva will sign autographs at Duane Reade, located on 1350 Broadway, near Herald Square, from noon – 2 p.m.
The Brazilian-born Silva has achieved iconic status in the world of mixed martial arts (MMA), stacking up 32 wins, most of them by knockout, in his illustrious career. Silva’s appearance coincides with the MMA World Expo, to be held Oct. 24 – 25 at the Javits Center in New York City.
XYIENCE’s Xenergy Premium hit the shelves of Duane Reade stores in Manhattan just two months ago, as a result of the brand’s relationship with New York-based Exclusive Beverage Distribution. The distributor, established in 1960 with more than 250 stores in commercial and residential neighborhoods of New York, anticipates a large turnout for the event.
Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide. The UFC’s current television distribution allows sponsors like XYIENCE to reach 40 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.