This is beginning to become an annual event for the UFC, in conjuction with the Arnold Classic(bodybuilding) contest that takes place in Ohio that same weekend. It's a great way for the UFC to introduce the sport to new fans and take advantage of the festivities going on that weekend. The UFC first went to Nationwide Arena back at UFC 68, which featured the return of Randy Couture against Tim Sylvia. That event, at the time set the record for attendance in North America.