WEC 47 Draws 373,000 Viewers

I put a lot of the blame on the lack of DirecTV viewers, but the fact of the matter is that WEC 46 did almost 300,000 more views. I think that Kelvin’s right in that the rating was due partly to the lack of promotion of WEC.

I think the problem is that nobody really gives a damn about WEC. Looking back at their shows, the big numbers were drawn by Urijah Faber. Not unlike their past promotion, they don’t push “WEC” they push dudes. Faber, and past champions like Rob McCullough and Doug Marshall were the center of all of their old ads, and there was a WEC logo at the end. If you look at UFC promotional material, there is a UFC logo practically everywhere, and the fighters take a backseat to the brand. I mean, at the end of the day there isn’t much that seperates fights, and there are people who wouldn’t THINK of paying for a WEC show, but will shell out for a UFC show.

Knew this would be a hard main event to “sell”.

When it’s free.

For $45, I just don’t think it’s worth it. I enjoy the fights, but they just aren’t as “sexy”, you know? I can’t afford to shell out that kind of money on a regular basis just because Zuffa suddenly decides this card needs to be a PPV. And they couldn’t have picked a worse time, right in the middle of a ton of other PPV cards.

I’d like to see Zuffa absorb a lot of these guys into the UFC rotation. UFC fans would love it, elite fighters in those weight classes would get more exposure and better pay. Just my preference.