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Is The UFC Trying To Attract NFL Fans By Airing MMA Content The Same Time As Monday Night Football?

Monday Night Football debuted tonight featuring two football games.  The New England Patriots vs. Buffalo Bills and the San Diego Chargers vs. The Oakland Raiders.  Monday night football games always have huge ratings of millions upon millions of fans tuning in.  Well, the UFC moved their UFC Countdown show from the usual 11pm slot to the 7pm slot in a effort of avoiding going head to head with these two games.  However, guess what began airing on Spike TV at 8pm EST?  That's right, a replay of the Ultimate Fight Night featuring Rashad Evans vs. Sean Salmon in the main event.  Then, a replay of UFC 75: Champion vs. Champion featuring Rampage Jackson vs. Dan Henderson will be airing around 10pm EST.  Of course, all the commercials during these UFC shows have advertisements promoting the next season of The Ultimate Fighter which happens to have four former NFL players on the show.  I don't know if this is all coincidence or if the UFC is actively trying to attract some NFL fans flipping through the channels or something.  I think it's a great strategy in that there are a ton of NFL fans in the coveted 18-34 age range, plus the shows that are airing are not live, thus not costing the UFC anything.  It's also potentially attracting some NFL fans to tune into the next season of The Ultimate Fighter as well as inviting them to tune into UFC 103 this weekend.

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monday night wars

It sure does seem like they are trying to compete with MNF but let’s face it, this is a battle Dana White and the UFC can not win. Others have tried and all have failed. Just ask Vince McMahon how his rateings look during football season. I like both the UFC and the WWE but come football season I like my fantasy football team more then both of them and hopeing for or against a Monday Night Miracle is what I doing on Monday nights. I would like to see how the rateing wars play out.

by Dr_Cox19 on Sep 15, 2009 10:31 AM EDT reply actions   0 recs

Well

I doubt they are trying to compete ratings wise…otherwise they would have done a live show or something…I just think they were trying to put their product out there when they knew a ton of 18-34 yrd olds would be watching TV…especially with all of these events coming up this week.

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by Kelvin Hunt on Sep 15, 2009 10:36 AM EDT up reply actions   0 recs

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