Does The Strikeforce/DREAM Alliance Really Benefit Strikeforce?

I transcribed parts of a recent interview in regards to Strikeforce CEO Scott Coker speaking on the signing of Fedor Emelianenko.  In the interview, Coker mentioned working with DREAM and using their fighters while DREAM could use Strikeforce fighters.  Well now it appears that Strikeforce and DREAM have/will form an official "alliance" to make these things come to fruition.  Coker went on and on about the ‘dream fights' that fans will be able to witness because of the agreement.  My thing is, will this alliance really benefit Strikeforce?  Below is a list of the dream fights Coker spoke on:

• Fedor Emelianenko vs. Sergei Kharitonov
• Robbie Lawler vs. Melvin Manhoef
• American Debut of Shinya Aoki

Make no mistake about it, I love to watch good MMA fights with a passion.  However, from a business perspective the things mentioned above do absolutely nothing for Strikeforce in my opinion.  The "Showtime" channel already has a pretty limited audience, so are they expecting casual fans to go subscribe to watch fighters they don't even know?  Are they going to put these type of fights on CBS?  If so, the ratings would be laughable.  How would Strikeforce market/promote the fighters that come over from DREAM?  The better question is how is Strikeforce going to promote their own fighters here in America?  I think Coker's trying to do too much too fast here, not to mention the term 'alliance' probably doesn't sit well with what is now your main competitor.  How do you view the alliance between Strikeforce/DREAM?