The Numbers Are In: UFC vs. Strikeforce
by Charles Walker on Aug 18, 2009 12:43 PM EDT
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PrintAccording to MMAJunkie:
As expected Spike TV's replay of a UFC 100 pay-per-view event outdrew the live broadcast of "Strikeforce: Carano vs. Cyborg" on Showtime this past weekend.
Spike TV, a basic cable station, is available in 98 million homes. Showtime, a premium cable station, has approximately 15 million paying subscribers.
"Strikeforce: Carano vs. Cyborg" drew an average audience of 576,000 viewers. The UFC replay drew nearly four times that with two million total viewers, Spike TV officials today confirmed with MMAjunkie.com.
Although I expected this, how significant is this in the grand scheme of things?
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VERY — the UFC has a dangerous weapon readily available in their undercard fights (which sometimes are of a higher standard than what gets a main card spot at Strikeforce)
To be able to provide a blend of big name-fights and exciting ones for free on their behalf is a VERY effective counter-measure IMO.
Bloody hell.
I won’t lie, I turned away from Strikeforce to watch Coleman/Bonnar….man, Coleman was fighting in slow motion and still pulled it off
by Charles Walker on Aug 18, 2009 12:48 PM EDT reply actions
So
In other words…casual fans didn’t go out and subscribe to Showtime…just as I said beforehand…
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No surprise there. Strikeforce is biting off more than they can chew by going head to head with the UFC. They had a good plan originally, build a fanbase, put on quality fights, keep their heads above water. Since the EXC collapse, they have been spending alot more money and not seeing any significant returns. Now with the network TV, co-promotion, and Fedor sucking up cash like a blackhole Strikeforce will be lucky to last another year.
They are making all the same mistakes EXC and Affliction made and it is a damn shame because they were doing it right with their original plan. It takes many years to build a stable organization, even the UFC toiled in obscurity for years before they earned their mainstream appeal. Hardcore fans will always support mma, casual fans need to be wooed gradually.
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