Zuffa Continues To Gain Market Share Globally

by Rich Wyatt on Jun 29, 2009 4:08 PM EDT in News

The UFC could soon help accelerate the growth of MMA in China.

MMAJunkie.com is reporting that the suits at Zuffa have scored a potentially important television contract in China. This might not seem like a major deal right now, but it could potentially pave the wave for the UFC to build some serious brand recognition Asia and help seriously bolster the fledgling MMA scene in China. This appears to be a smart play by Zuffa.

"Inner Mongolia Television, known as NMTV, is available in 80 million households with the potential to reach 240 million viewers throughout all provinces of China, according to today's announcement."

"Obviously, China is a huge market, and the Chinese understand the martial arts probably better than anyone else in the world," UFC President Dana White stated. "It's a no-brainer that UFC programming will be appreciated in China and will become a big hit for the NMTV network."

Someone tell Bruce Buffer to brush up on his Mandarin quickly. (He killed me with that German ring announcing at UFC 99)

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IMO everybody should tell China to go fuck themselves until they get their concept of Human Rights in order. But I guess this is good for business?

by Ahhhoki on Jun 29, 2009 4:10 PM EDT reply actions

i saw a doc where it seems that china has loosened the reigns up quite a bit on the peoples rights. they are still communist’s, but it’s not like in iraq/iran where they make the school kiddies say "death to america! they are alot more “americanized” than what alot of people think. they know about american tv and it’s sports (yao ming). their overpopulation is their biggest problem imo. you probably know alot more about human rights issues than me, but it’s not like old soviet russia over there now or current north korea :)

by bdw on Jun 29, 2009 5:24 PM EDT reply actions