The first week cable estimate on UFC 106 was 330,000, which is even lower than earliest projections we had. UFC 104 with Lyoto Machida vs. Mauricio Shogun Rua came in at 450,000 in a cable estimate and 460,000 in a trending estimate. Keep in mind the general rule of thumb by nature of how numbers are reported in the U.S. is that the final number since most UFC buys are in the U.S. will wind up 10-15% above these original numbers, so it’s likely Machida-Rua ends up at 500,000, which isn’t bad, and UFC 106 winds up 360,000 to 375,000, which for that fight is a gigantic disappointment. Trending numbers right now are indicating about a 27% drop from 104. The top per capita markets were Burlington, VT, Las Vegas, Halifax, Edmonton, Calgary, Vancouver, Toronto, Honolulu, Oklahoma City, San Diego, Los Angeles, San Antonio and Phoenix.
The Wrestling Observer(subscription required)is reporting(via MMAPayout) that UFC 104 PPV buys exceeded expectations, while UFC 106 was a bummer. Especially considering what would have been if Lesnar would have fought on the card.
3 months ago
Kelvin Hunt
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lol
shit, he took one with Lesnar not fighting on the card..lol.
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by Kelvin Hunt on Dec 3, 2009 9:57 AM EST up reply actions 0 recs
Yeah… not a single fighter was happy with Lesnar being off the card lol
Bloody hell.
by 3PA on Dec 3, 2009 10:01 AM EST up reply actions 0 recs
yea
least not the ones with a portion of their salary coming from PPV buys…
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by Kelvin Hunt on Dec 3, 2009 10:19 AM EST up reply actions 0 recs
True. I’ll bet he’s probably pulling at least $1.50 per buy, plus his six-figure base. Not too shabby for 15 minutes of fighting (and losing).
by SlickRick00 on Dec 3, 2009 10:40 AM EST up reply actions 0 recs

















