How Well Will UFC 104 Do PPV Wise?

by Kelvin Hunt on Oct 22, 2009 2:15 PM EDT in News Comment 16 comments

The UFC 104 Countdown Show did slightly better than UFC 103 and UFC 102, but still still below the average ratings for 2009 and 2008 as a whole according to mmapayout:

Monday night’s Countdown to UFC 104 drew an average viewership of 524,000 on Spike TV, which is below the yearly average of 676,000 and also below last year’s average of 613,000.

Of course the average for 2009 is skewed a bit by the huge rating that the countdown show for UFC 100 received, but you would think the ratings would be a bit better with the light heavyweight championship on the line. I think Machida's popularity is ever increasing and he could be on the cusp of becoming a legitimate PPV headliner with a big win this weekend. His English is steadily improving and his style is becoming much more fan friendly. UFC 103 reportedly did around 400K, and UFC 102 reportedly did between 425K-450K. So it seems as if the baseline for domestic UFC ppv's is around 400K with foreign shows now doing in the 300K+ range. I think UFC 104 could ultimately end up in the 450K range with a title being on the line, plus it's been quite a while since the last UFC ppv. What kind of numbers do you see UFC 104 doing ppv wise?

UFC 104: Machida vs. Shogun coverage

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There can never be to much MMA but when you are dishing out 50$ every month sometimes twice a month There is such thing as to much MMA lmao…I have to pay my phone…rent, Food oh dont forget to save money for the UFC this month lmao… Anyway I dont think card is a HUGE draw to the avergae fan…Who still dont know shogun excpet for the guy he lost to Forrest and Beat Chuck and Im sure NONE of the average fan know who Rothwell is and arnt that Familiar with Valesquez….

by N.Mamone on Oct 22, 2009 2:19 PM EDT reply actions 0 recs

Yea

But a ton of people saw Machida destroy Thiago Silva at UFC 94 and destroy Rashad Evans at UFC 98…with a title on the line…it’ll definitely beat UFC 103 IMO..

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by Kelvin Hunt on Oct 22, 2009 2:21 PM EDT up reply actions 0 recs

400 k somewhere I think… I mean this the hardcore fan’s card, everyone in the main event and co-main event would probably have to be considered “unproven draws”.

The pay-off potential for the future is huge though as several stars can be made this Saturday.

Bloody hell.

by 3PA on Oct 22, 2009 2:24 PM EDT reply actions 0 recs

Oh yeah it will do better then 103…But they probally think Machida is gonna destroy Shogun which I will have to say otherwise ; ) But other then Machida look at the card it doesnt seem very catchy to the avergae fan I mean this is actually a hardcore card IMO…This whole card seems to be riding on the Main event and the question always seems to be can Shogun hang with Machida and I think Rua will shut alot of people up!! That being said WAR RUA!!

by N.Mamone on Oct 22, 2009 2:25 PM EDT reply actions 0 recs

I think it will do 350K to 375K I guess we will find out how much of a draw Machida is, he did get a great reception from the fans when he won the title

by EVeezy on Oct 22, 2009 2:28 PM EDT reply actions 0 recs

I think it’ll do okay, with the drought between 103 and now, I’m sure plenty of folks will tune in just because there’s a lack of MMA on TV right now (I don’t have HDNet, so yes there’s a lack of it for me)

by Charles Walker on Oct 22, 2009 2:44 PM EDT reply actions 0 recs

shit

I don’t have HDNET….but even with it..it’s still been a drought for the most part…lol

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by Kelvin Hunt on Oct 22, 2009 2:49 PM EDT up reply actions 0 recs

Dude if you are a combat sports fan the Super 6 toury was awsome and dreadful at the same time. I am really looking forward to this UFC.

by EVeezy on Oct 22, 2009 3:19 PM EDT up reply actions 0 recs

Yeah, I heard Dirrell was the victim of a hometown decision.

by SlickRick00 on Oct 22, 2009 3:20 PM EDT up reply actions 0 recs

It was a close fight but yeah, I thought so too.

As for the PPV numbers, I think the lead in from Spike will help (again).

by The Real T-Bone on Oct 22, 2009 3:27 PM EDT up reply actions 0 recs

Yeah that will probably lead to a fair few last minute “impulse” buys.

Bloody hell.

by 3PA on Oct 22, 2009 3:28 PM EDT up reply actions 0 recs

I watched the Super 6….it was okay

by Charles Walker on Oct 22, 2009 3:55 PM EDT up reply actions 0 recs

Seriously I don’t know how they screwd Taylor’s head back on after that punch

by EVeezy on Oct 22, 2009 4:59 PM EDT up reply actions 0 recs

450-500k

that tapology shit is predicting over 700k. no way. it would be nice if machida where able to become a big ppv draw (b/c i really like him alot), but i think they have only done 10 shows that have done 700k or more. iv’e read ticket sales were really down. the economy is still in the shitter. :(

by bdw on Oct 22, 2009 4:21 PM EDT reply actions 0 recs

Seriously Dana seems to be comping tickets like a MFer

by EVeezy on Oct 22, 2009 4:57 PM EDT up reply actions 0 recs

Chris horodecki officially inked a deal with WEC

by N.Mamone on Oct 22, 2009 4:22 PM EDT reply actions 0 recs

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