Remember That CBS Promo For Fedor Emelianenko?

The one minute plus videothat I posted up earlier this week that CBS cut for Fedor.  So I was watching the Florida/Arkansas college football game yesterday and it cut to a commercial at the end of the first quarter.  Guess what the first commerical was?  Yep, a 1.3 second clip that showed Fedor throwing about 2 punches at a heavy bag with a voice over saying tune in to watch the baddest fighter on the planet or something along those lines.  I had to leave and go run some errands so I don't know how often the promos ran.  However, if that's all they are going to show, then they are basically wasting there time in my opinion.  I mean I'm a pretty hardcore MMA fan and if I didn't know MMA, I wouldn't have had a clue as to who Fedor was or would I have been influenced to tune in to see him fight. 

I wasn't able to check out any of the prime time games to see if they ad was ran or if a longer version was used at any point.  So if they did so, then I would have to backtrack on this post somewhat I suppose.  If any of you college football fans got a chance to see any of the promo's, I'd love to hear your comments on it.  I mean I dig that they are showing the promo during college football games as that is pretty much the target demographic for MMA as well.  I just don't know how effective they would be because it's REALLY quick.  I mean how about telling us who he's fighting and show some footage of Brett Rogers decapitating Andrei Arlovski or something?  Build with me here.

Strikeforce: Emelianenko vs. Rogers coverage